Instagram Through the Lens of Diffusion Theory
A professor of communication studies, known as Everett Rogers popularized the theory Diffusion of Innovations. The theory is used to explain how, why, and at what rate new ideas and technology spread. Rogers believes that communication channels, time, a social system, and the innovation itself are the four main elements that influence the spread of a new idea. An innovation that spread at a fast rate is the social media app Instagram, created by Kevin Systrom and Mike Krieger. Instagram was released on October 6, 2010 for iPhones and in April 2012 for Androids. The app is a social networking system that allows people to share photos and videos through the app. These photos and videos can be publicly shared or only shared by accepted followers. Instagram quickly grew to become one of the most popular social media apps in the world. How did Instagram grow so quickly? Lets start the explanation off by discussing Instagram's history. In 2009, Kevin Systrom was working at a trave...